Netflix loses millions of customers after boss's presidential call

saw cancellations spike after co-founder Reed Hastings said he was backing .

Hastings, still serving as the streaming giant's chairman and the face of the company, said he had donated $7 million to her campaign as well.

The rate of cancellations - known as churn - nearly tripled in the US after Hastings' endorsement on July 22, according to research firm Antenna.

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