predicts that its new low-cost, ad-supported subscription option could boost revenue and add an additional 40 million viewers to its streaming site by the end of 2023.The Los Gatos California-based company and its advertising partner Microsoft Corporation have met with ad buyers over the last few weeks on its new strategy in hopes of securing some deals ahead of its launch date slated for later this year, reported. Netflix that has a 220 million subscribers and has the streaming industry's largest audience. Thought the company said it would remain ad-free but the move comes as there is more competition in the market space and a maturing US market.
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