Stubbornly high is casting a pall over the holiday season — two thirds of Americans will watch their wallets when shopping and millions will spend less on booze, groceries, and gifts this year, a series of studies show.Polling by Morning Consult shows that 64 percent of adults will be more careful when shopping for gifts this year, and 82 percent will stock up in sales and scour for other discounts.The of 2,210 adults earlier this month also found that 44 percent would cut back on travel this holiday season while also spending less on (41 percent), gifts (32 percent) partying (26 percent) and groceries (24 percent).
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