Applebee's wants to win customers from McDonald's, Shake Shake and Wendy's with deals - including a bargain burger. John Peyton, CEO of Dine Brands - which owns Applebee's and IHOP - said that sit-down restuarants like this and fast food chains are in direct competition.In an attempt to lure Americans fed-up with increasing fast food prices, he said Applebee's has the 'Whole Lotta Burger' with fries for $9.99. It has bacon, cheese, lettuce, tomatos and pickles.
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