The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Jue Wong posted a video on addressing concerns from the lawsuit filed in - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers.The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals.
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