Palace insider's savage take on why Meghan's business seems chaotic

When the launched her lifestyle brand, As Ever, last month, products including her wildflower honey with honeycomb ($28 or £21.60) and edible flower sprinkles ($15 or £11.60) sold out within just 45 minutes.

I was among those who presumed that Meghan was using the oldest sales technique in the book: deliberately having only a tiny amount of supplies available for sale to create the illusion of huge demand.

Soon, I presumed, the range would be replenished with stock that had been held back so that the new company could cash in with further sales.

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