PayPal Holdings Inc has offered to buy digital pinboard site Pinterest Inc for $45bn, people familiar with the matter said, a combination that could herald more tie-ups between financial technology and social media companies in e-commerce.The deal talks revealed on Wednesday come as internet shoppers increasingly buy items they see on social media, often following “influencers” on platforms such as Instagram and TikTok. Buying Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income through advertising revenue.PayPal has offered $70 per share, mostly in stock, for Pinterest, one of the sources said. The online payments provider hopes to successfully negotiate and announce a deal by the time it reports quarterly earnings on November 8, the source added.
Load More
Load More