Embattled stationary bike seller Peloton has struck up a partnership with Amazon to claw back lost profits, after the pandemic darling fell out of favor with consumers over the past year with the loosening of COVID restrictions.Peloton brass announced the deal that will see some of its fitness equipment sold on the online retailer effective immediately on Wednesday, causing the company's share price to surge 17 percent before the opening bell.The move comes as the fitness giant's first foray into third-party selling after maintaining a direct to consumer model for the past decade, and as the company tries to claw back a 90 percent loss of its share price after gyms reopened this year.
Load More
Load More
