Peloton has been hit with another branding crisis after a major character in the Season 6 premiere of Showtime’s Billions was depicted having a heart attack after riding one of its bikes, about a month after a similar scene in . The exercise equipment company is coming off the heels of a troublesome week that saw its stock dip 27% following reports of its plans for productions pauses. To cap it all off, the brand faced a déjà vu moment after a scene in Sunday’s episode of ‘Billions’ that saw fictional character Mike Wagner, played by David Costabile, nearly suffering the same fate as ’s Mr. Big in HBO’s “Sex and the City” sequel.
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