Pepsi, Post are pushing 'sleep' snacks packed with melatonin

Big food has set its sights on a new gap in the market — 'sleep snacks'.

Pepsi and Nestle are among the food manufacturing giants to enter the space in recent years, launching food and drinks filled with vitamins and minerals linked to sleep enhancement.

Cereal brand Post became the latest firm to get in on the craze last week, launching its Sweet Dreams cereal that claims to form 'part of a healthy sleep routine'.

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