American Express is planning to use artificial intelligence to decide whether or not to approve customers for credit cards.The financial services giant said it would use the controversial technology to decide whether to give customers the green light for lines of credit - and to analyze feedback from users and even respond to people on social media. Executives at American Express Digital Labs, the company's innovation arm, said the technology could be used 'behind the scenes' to predict how customers would fare over time with different products.
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