Ed Pereira was wandering around midtown Manhattan when the cold reality of his new job began to hit. ‘I was on a video call to the team, it was minus 18, and the wind was biting,’ Pereira . ‘I could barely talk.’ Who would have blamed him for wondering: what have I signed up for?It was in December when Turki Alalshikh, the Saudi royal adviser-turned kingmaker of professional boxing, first floated his latest brainchild: a ‘full takeover’ of Times Square for a historic fight night in New York. Pereira was tasked with turning fantasy into reality.
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