SF restaurant Quince battles luxury clothing start-up of same name

Famed San Francisco restaurant Quince is engaged in an ugly trademark fight with e-commerce startup Quince.com, after accusing the retailer of diluting its brand.

Quince, which has three Michelin stars and has been called one of the world's top restaurants, last week asked a federal judge for a preliminary injunction barring Quince.com from using the name.

Helmed by chef and co-founder Michael Tusk, Quince complains that it has received at least one negative Yelp review intended for Quince.com, demonstrating customer confusion over the name.

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