Captain Erika Alvarado, who serves on an Army Reserve Cyber Protection Team is seen in the Army's new recruiting campaign "What's Your Warrior"One of the five soldiers highlighted in the ad campaign is Captain Erika Alvarado, 34, an Army Reservist who leads a Cyber Protection Team.
Focusing on non-combat roles will get the attention of younger potential recruits, Alvarado said.
"It will definitely open their horizons and perspectives to know that it's not just war and shooting and blowing things up," Alvarado added. "We have professional careers, whether it be myself, like in cyber or the medical, or engineers."
Alvarado initially joined the Reserves as an enlisted soldier when she was 17, needing a waiver from her mother so she could join before her 18th birthday.
She later became an officer and about a year ago transitioned from being a career logistician to the cyber realm.
"I would say no matter what passion an individual has, in any type of specialty, the Army has a position for them," she said. "And every one of them is just as important as everyone else."
The ad campaign is included in the Army's proposed $335 million marketing budget for 2020, though the actual amounts to be spent this year will depend on pending congressional action.
Fink characterized the ad campaign as "the most complex and most integrated marketing campaign in the history, of the United States Army."
Kaynak:Abcnews