As has been knocking the wind out of ' midterm strategy, the Biden White House has turned to pop culture icons and influencers to drum up support among its key voter base - young people.
And while strategists say that such forays into the world of celebrity -- like bringing K-pop group BTS to the White House -- often deliver a momentary boost, even young voters are not soon to forget that everyday goods are being priced out of their budget.
Biden, a self-professed K-Pop fan, invited the global supergroup to the White House Tuesday to talk about combatting Asian hate crimes. The South Korean boy group boasts a fanbase of more than 40 million across the globe - with the lion's share of them being youths under 18.
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