The United States Supreme Court has heard arguments in a case pitting the whiskey maker Jack Daniel’s against a dog accessory company, with implications for the balance between trademark protections and creative expression.On Wednesday, the nine-justice bench weighed the legal implications of the case, which focused on the sale of a dog chew toy that resembles the whiskey company’s iconic black-label bottle.Jack Daniel’s is appealing a ruling by a lower court that found the colourful “Bad Spaniels” chew toy is protected as “expressive work”. In its design, the chew toy swaps Jack Daniel’s “Old No. 7” branding for “Old No. 2 on Your Tennessee Carpet”, a reference to defecation.
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