A new book lifts the lid on the murkier side of social media including dubious companies, get-rich-quick crypto schemes and unethical fast fashion dressed up as couture. Get Rich or Lie Trying, by London-based journalist Symeon Brown, examines how unscrupulous companies can thrive on social media platforms such as and Instagram, often flattering micro-influencers who are desperate to boost their following with unethical and - sometimes unsafe - offers they feel they can't refuse. Regulation of such platforms remains limited and the social media industry, said to be worth £10billion in 2021, up from £1.2billion just four years ago, has, Brown says, made it a glamorous shop window for influencers to be targeted by potential fraudsters.
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