The 24-year-old who fell into a warped world of 'male perfection'

A young man, around 19 years old, balls his hand into a fist and punches himself in the face along his jaw and cheekbones.

Another picks up a hammer and repeatedly hits his chin, leaving a trail of red marks.

At first glance, these videos seem like an alarming form of self-harm, but the young men involved in these unsettling posts market them as quite the opposite.

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