Simon Cowell's beauty regime, which already includes , and much careful tending and tinting of hair, has been expanded to include the regular use of a $30-a -time (£25) Insta-famous face mask from .The cult Hanacure face masks promise instant tightening and brightening and the 'reversal' of numerous signs of ageing including wrinkles, hyperpigmentation and loss of elasticity.A gel and serum are painted onto the skin and the reaction between them makes the mask dry to a rigid crust which makes speaking, eating and drinking impossible for about 30 minutes, before being washed off.
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