The drugs that are advertised most on TV are also the least effective, according to a major analysis.Johns Hopkins University researchers found that spending on promoting prescription drugs reached $131 million in 2020. Ninety-two of 135 drugs considered, or 68 percent, were deemed to have little health benefits. Dr Michael DiStefano, the lead author of the study, said: ‘The findings suggest that shifting promotional dollars to direct-to-consumer advertising potentially reflects a strategy to drive patient demand for drugs that clinicians would be less likely to prescribe.’
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