The Taylor effect: Chiefs-Bears was most-watched NFL game of the week

's takeover of the NFL is continuing after it was revealed the game she attended on Sunday was the most-viewed of the weekend, with an average of 24.3million fans tuning in on FOX.

Swift and her new beau have hit headlines across the globe after she watched the game from his suite, and the numbers also appear to have translated into TV viewership - something the NFL and FOX will be extremely grateful for.

It has been revealed that not only did the Chiefs-Bears game beat every primetime fixture on the weekend slate, but it also ranked first for women aged 12-49, with many speculating that that number was made up heavily of 'Swifties'.

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