The trick supermarkets use to jack up prices is getting out of hand

You may have noticed the size of the items in your grocery basket getting smaller - whether it is a box of cereal shrinking or a packet of potato chips getting lighter.

But a new report has laid bare the true extent of 'shrinkflation' in the US, and just how much Americans are being shortchanged.

Shrinkflation is when products shrink in size or quantity while the price remains the same or even increases.

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