Why America's toothpaste choices could be a sign of a recession

Americans are skimping on everyday items such as toothpaste and toilet paper in a troubling sign for the and major manufactures, financial experts have warned.

Personal hygiene products have taken a hit - with units of toothpaste, laundry detergent and toilet paper sold down three to four percent in the year through June 24, according to data from NIQ, reported.

Americans are also opting for cheaper brands and budget stores to combat , in a blow to manufacturing giants such as Procter & Gamble and a boost to the likes of Dollar General.

Load More