While Disney hopes to bounce back after announcing former CEO Bob Iger will take the reins once again, his return might bring further turmoil, not success. Disney shocked the markets when it announced Sunday that it , who previously ran the company from 2005 to 2020 and stands to earn $27 million if he helps turn things around. Tech columnistTherese Poletti wrote in an op-ed for that while 'Boomerang CEOs' seem like an attractive option, with companies trying to emulate the success of Apple when it brought back Steve Jobs in 1997, returning chiefs often lead a company to further ruin.
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