Why using 'hacks' to hunt for the cheapest airfares is a waste of time

Buying your ticket on a Tuesday, searching via your browser’s incognito mode or using a VPN to pretend you live in a different location - if you try to snag cheaper flights using popular hacks like these, it’s largely a waste of your time.

That’s according to a that examined the structure and processes behind how prices are set at a major U.S airline.

The pricing system that the research uncovered, which is said to be representative of airlines around the world, is at odds with what most travellers assume it to be.

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