Advertising in outer space might seem like a vulgar idea, but it’s one with a long history. It’s also getting more popular because the cost of going to space is falling. But the side effects, such as light pollution and space debris, might not be worth it.In August, the Canadian company Geometric Energy Corporation (GEC) announced that it wanted to launch a small satellite with a billboard on it on a SpaceX rocket. The story immediately went viral, and SpaceX and GEC received a barrage of criticism.In 2019, Russian entrepreneur Vlad Sitnikov got caught up in a similar controversy. “I’m an ad guy”, Sitnikov told Al Jazeera. “So I thought it would be cool to see a new type of media in the sky.”
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