From Zoella to James Charles, many of the world's most famous YouTubers have posted videos apologising for their past or current behaviours.These apology videos attract huge amounts of attention, and can garner millions of views. For example, s apology video for his insensitivity towards a dead body has been viewed 61 million times since 2018, while, 's apology video for racist tweets she wrote as a teenager has been viewed 1.2 million times in just six months.
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