Anheuser-Busch's handling of backlash to its Bud Light brand partnership with influencer is facing criticism, after .In a on Saturday, advertising and brands expert Ben Schott called the Bud Light imbroglio 'a marketing case study for the ages' in 'how not to handle brand collaborations in a dangerously polarized space.'Schott ranked the incident alongside infamous brand 'gaffes' in history, such as the chairman of Barilla pasta's 2013 declaration that he 'would never do a commercial with a homosexual family'.
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