When Russia launched its full-scale invasion of Ukraine last year, the corporate world’s response was loud and clear.Corporate giants from Adidas and Disney, to Bank of America and Toyota, pledged financial and moral support for Ukraine and Ukrainians. CEOs including Apple’s Tim Cook and Citi Group’s Jane Fraser sported Ukrainian flag lapels in solidarity.Many firms, including oil behemoth ExxonMobil and household goods brand Unilever, condemned Moscow in explicit terms.
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