Alexa users trust the voice assistant because they see it as a secretary rather than a machine, a study has found.Researchers from Oxford and Stanford University found they ignored concerns over privacy and surveillance because they saw the Amazon device as a companion.When discussing it in a positive light, users would refer to Alexa as 'she' and 'her' – but when speaking about the device in the context of the technology giant they would use 'it' instead.
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