All 85 players on 's football team will soon be driving to practice in style, as they each received a 2024 Dodge Ram 1500 Big Horn truck, leased for them for one year. The Utes' brand new trucks have been funded largely by Crimson Collective, an organization that puts Utah athletes in touch with name, image and likeness deals.To receive a truck, the players must agree to promote the Crimson Collective to help it boost NIL opportunities for other student-athletes. They also will be encouraged to do community service and must have a good driving record, according to The Salt Lake Tribune.
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