As well as being one of the biggest sporting events of the year, the is a high point in the advertising calendar with over 100 million people tuning in and 50-plus companies vying for their attention. Companies have forked out close to $7 million a piece for a 30-second spot and pulled out all the stops in the hope of capitalizing on the buzz.There's traditionally a big competition to make their ad stand out, but this year, companies seem to have learned from last year's and chosen to play it safe.
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