The United States Federal Trade Commission has accused Amazon.com of enrolling millions of consumers into its paid subscription Amazon Prime service without their consent and making it hard for them to cancel, the latest action by the agency against the e-commerce giant in recent weeks.The FTC sued in Amazon in federal court in Seattle on Wednesday, alleging that “Amazon has knowingly duped millions of consumers into unknowingly enrolling in Amazon Prime.” The FTC said Amazon used “manipulative, coercive or deceptive user-interface designs known as ‘dark patterns’ to trick consumers into enrolling in automatically renewing Prime subscriptions.”The lawsuit is one of several actions taken by President Joe Biden’s administration intended to rein in the outsized market power of Big Tech firms as it tries to increase competition to create greater consumer protection.
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