First, Amazon competed with malls. Now, it’s moving inside one.
The online retail giant said Thursday that it plans to open a clothing store in a Southern California mall later this year. It’s the latest foray into brick-and-mortar sales for Amazon, which already sells more than 10 percent of all clothes in the United States.
The store, which will sell women’s and men’s clothing as well as shoes and other accessories, will open at Americana at Brand, a mall in Glendale, California. The entry into malls could become another threat to traditional clothing sellers because of the data and shopper insights that Amazon may gain, experts say.
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