Americans are turning their backs on fast food as some of the country's largest franchises continue to hike the prices of what were once affordable meals.Explaining its first quarterly sales miss in almost four years, the CEO of McDonald's told investors this week that consumers on less than $45,000 a year were spending less at their restaurants.'Eating at home has become more affordable,' said boss Chris Kempczinski. 'The battleground is certainly with that low-income consumer.'
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