's chief marketing officer said while accepting an award at an advertising awards ceremony on Monday that the Bud Light partnership with was a humbling reminder it needs to understand its consumers better.Marcel Marcondes ironically made the comments while accepting an award for 'Creative Marketer of the Year' at Cannes Lions - a lavish industry conference in the south of France dubbed the 'Oscars for the adverting industry.'It comes months after the due to a campaign in which it partnered with trans influencer Dylan Mulvaney. That upset and then after it failed to support Mulvaney through the backlash liberals too.
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