Anheuser-Busch executives have promised beer distributors that going forward marketing will be heavily screened following Bud Light's backlash.
Bosses held a closed-door meeting with distributors in Washington, , this week where they laid out future plans - and promised to 'spend heavily' on Bud Light to salvage its public image, according to reports.
Benj Steinman, editor of Beer Marketer’s Insights, said that spending on the brand 'fell off a cliff last year,' but Anheuser-Busch execs are promising to rectify the situation, reported.
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