The former president of sales for has said the company is suffering because it 'politicized' Bud Light - alienating customers on the right and the left.
His comments come nearly three months after a partnership with trans influencer backfired and
Anson Frericks, who spent more than a decade as president of sales and distribution for Anheuser-Busch, the company 'underestimated' the importance of responding swiftly with a clear response after the backlash ensued.
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