Electric vehicles (EVs) are often deemed the future of transport, with titans like Ford and racing to make them. But a new study reveals that 'more macho' men may not see this the same way, in the bizarre belief that EVs will harm their image.Dr Michael Parent, a researcher at the University of at Austin (UT), claims that men who prioritise acting 'like a real man' are more likely to frown upon electric-powered cars.
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