Why is it that a company like Apple can attract so much attention to a simple product launch?Firstly, because the iPhone makes up around half of the company's total revenue every year so it's a pretty big deal for the $3 trillion company. Secondly, there's just so many people with iPhones and many of them are either keen to get the shiny new thing, or are long overdue for an update.Announced this morning at Apple's Cupertino headquarters inside the Steve Jobs Theatre, the iPhone 15 is the latest culmination of all that Apple has learned about smartphones and the technologies they have created since that first iPhone way back in 2007.
Load More
Load More