Apple has ventured deeper into the banking sector by launching a new savings account that offers a competitive 4.15 percent interest rate. The deal is more than 10 times the average US savings rate, which is currently a paltry 0.37 percent, according to data from the Federal Deposit Insurance Corporation. It forms part of the tech giant's plan to push deeper into the financial services industry since the success of its Apple Pay function which was launched in 2014.
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