An Australian sporting fan club has set a precedent in trademark law against a giant US sports retailer in the Federal Court today.
Warren Livingstone, the owner of Australian sports tours company Fanatics, took on the US merchandise and collectibles retailer of the same name, claiming trademark infringement as it was selling sports merchandise in Australia.
The US company, founded and led by billionaire Michael Rubin, is worth $US30 billion ($50 billion).
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