Barbie fans have hailed the new blockbuster as the 'cultural moment of the decade' after rushing to cinemas at the crack of dawn to watch the film as it battles in the box office with its rival . Beaming enthusiasts gathered up and down the UK today lauding the 'amazing' film and professing it had exceeded 'huge hype' that rapidly built up over the past few weeks. Kristele Joyeux, 26, told MailOnline after watching the film in Leicester Square: 'I think it exceeded the hype, they were very clever with how they marketed it, making it look fun but the movie was much deeper - it's the cultural moment of the decade.'
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