British American Tobacco gained 900,000 more users of non-combustible products such as vapes in the first quarter, amid a continued shift away from smoking.In the firm's first trading update since becoming chief executive last month, Tadeu Marroco said the achievement not only boosted turnover but narrowed losses within BAT's 'new categories' business.Velo remains the group's most popular modern oral brand in 15 European countries, while Vuse lifted its value share to 38.8 per cent across the top five vapour markets of the UK, US, Canada, France and Germany.
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