Businesses and billionaires have funneled millions of dollars into a new campaign to 'save San Francisco' and improve its image, even as the crime-ridden city falls into a 'doom loop' spiral of economic collapse.'It All Starts Here' is a $4 million civic pride campaign financed by chairman of the cryptocurrency company Ripple, Chris Larsen, and Gap board member Bob Fisher.'We are frustrated by the negative national narrative of our City and instead of complaining about it, a group of leaders have come together to do something about it,' said the .
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