While was once seen as an app for teenagers, many of the world's biggest brands have realised its potential for reaching a wide audience and have launched their own accounts.Now, a study has revealed how junk food brands including Pepsi, Starbucks and McDonald's are encouraging TikTokers to market their products for them, through hashtag challenges.Researchers from Deakin University in Australia studied videos from 16 food and beverage brands, and revealed the clever tactics used to drive brand engagement on TikTok.
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