The Bud Light executive attempting to move the brand away from its 'fratty' image has appeared in old photos downing beer at a Harvard 'boozefest.'
Alissa Heinerscheid, vice president of marketing for Budweiser, is seen in a series of leaked photos from 2005 at a Harvard social club event blowing up condoms and downing bottles of beers.
The photos come straight from Heinerscheid's , under the album 'Isis Senior Reverse Initiation Scavenger Hunt,' before the business executive later deleted them.
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