are so severe, there is concern over whether the brand can ever fully recover after the prolonged decline in sales and loss of consumer confidence ever since the marketing debacle six months ago. The damage to the brand is now being described as 'quasi-permanent,' according to Beer Business Daily publisher Harry Schuhmacher. 'The Bud Light situation has actually gotten worse,' he told Digital.Despite initial hopes of a rebound, the brand remains down around 30 percent in volume compared to last year, persisting since May or June, and consumers might be lost 'forever.'
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