Can Sun Day Red be Tiger's answer to MJ's $5billion Nike alliance?

Evening was closing in over - the sun was dipping towards the beaches of Santa Monica and the skies were beginning to blush. Up in the nearby hills of Pacific Palisades, however, just off Sunset Boulevard, talk had turned to 'sunrise' and 'dawn' and a different shade of red. Sun Day Red.

is now 48. Only one of his 15 major wins has come in the past 15 years. He has failed to play more than three PGA Tour events in a season since 2020. His body has been fused back together time after time over the past three decades.

And yet on Monday night, Woods shuffled on to a small stage in an upstairs room of this opulent neighborhood to celebrate the launch of a new era.

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