CBS have broken records for ad revenue after reportedly scooping an extra $60million - all thanks to the game going to overtime.The City Chiefs needed a fifth quarter to beat the - only the second time in history the Super Bowl has gone to overtime - and that provided a huge commercial boost for the network hosting the game.In fact, report that CBS raked in an extra $60m from an extra 10 advertisements in the added period, taking their overall ad revenue from the big game close to an eyewatering $700m.
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